SELLING THE DIFFERENCE : Is the Marketing Concept of Bangkok Systems & Software Management team.

     The worst part of the family oriented business is that there is no center point and every thing is accepted while running the business professionally has got its own minus point that some times it seems to be cruel especially when you have to fire the non-performing staff. Because of these problems we have opted to the middle path of managing the company by getting the good points of both the systems.

      On the I/T route, we have to admit that Kenny Nawani is one of the pioneer in marketing the fingerscan based Time Attendance System and today he has got  several  reputed organization as his clients  because of the above mentioned concept that WE SELL THE DIFFERENCE, because not many people are in the field and it is not easy for every body to break into the business. To be success in this field , one must have got sufficient experience to achieve the goal.

       Kenny Nawani informed us that today his company has got many National Level Organizations such as : Govt. Saving Bank or Thanakarn Omsin, Mahidol University, Advance Information Services,    Ram Kamheang University and above all is the Trust given to the Company by the Parliament’s Secretariat who selected the system for their Staff’s Time Attendance. All above mentioned are using the system for Time Attendance . There are a lot of user’s who are using the system for Access Control in their premises such as : Govt.Saving Bank has been using the system provided by the company for their I/T Building as well as for their Cash Transaction Room. While many Universities are using the system for the students to enter the dormitories instead of using the Key Card System.

       When asked if he is happy with the achievement. He replied no at all. He feels that the Market’s acceptance has been very slow and it should move faster than today. He agrees that they have got the success upto a certain level,but that is not the end and they can not stop it there because once they stop,that means they are going backward.

         He is very optimistic that TOMORROW HAS TO BE BETTER THAN TODAY.

        Kenny Nawani, 31 years old son of Thai-Indian Parents having a good and stable financial background did his schooling at Seventh Day Adventist School and then went to USA for High School as well as Graduation in BMA at Mount Ida College in the year 2000. Initially, he has planned to work in some of the Private Companies to gain working experience, but as luck has planned for him . At that time Bangkok Systems & Software was having a problem of finding a Senior Executive, the Position left vacant by one of his uncle for whom his father has started the company .

        15 years ago by his father  financed the company for one of his brother in law from India who was specialized in the Software for Accounting as well HR and left the company to be managed by his father totally new to the I/T. In that situation , he had no choice but to come to his father’s assistance.

         Once into the hot pot, he started to use his education into practice as wile he was in USA , they taught him how to think for running the business.

         Until then, he was totally unknown  to the daily life as every thing was showered on him by his parents. This was totally different when he was having education in USA ,that he has to learn how to manage himself as a grown up person which he thinks is correct method as one has to manage his own life anyway.

          Today he has been running the company for the last 5 years and in this 5 years the operation has changed from Family Style run business to a proper Business Establishment by hiring professionals in each field to manage their horizon. But this does not mean that they have totally thrown out the Family style, they are  still maintaining some of plus points of family style and adapt them with the Business way operation. The most obvious example of this is that , when a person becomes none productive, in family run business if the owners is not in a good mood, he will shout and ready to throw out the person. Next day, when he is in a better mood, he changes his verdict. While in the Business Style, the relationship and sentiments value does not count at all irrespective of the dedication the person might have put in the past.

          At present, every thing is done and agreed by vote counting and all this is done keeping a written record. This is very important because the new staff might have a different perspective and he should also be given a chance to prove his worth.

           At the end of the interview, Kenny said that they will still maintain the operation in the same manner that the entire staff lives together as a family not forgetting that every now and they even the family members do have arguments and clashes. So , how does it matter if that happens.