Article Published in Auction Value
issue Number 41 for  October 2548

          Whenever it comes to the rainy season, we can not avoid suffering from influenza or catching cold due to the wetness in the atmosphere which forced us to walk into the clinics or hospitals for treatments and spending part of our income for the treatment.

             This writer is no exception to that and recently while visiting a relative in one of the hospital saw one of the new IT gadget installed at the hospital. On a closer look, the writer realized that the gadget is actually an IRIS Scan being used for Access Control in the controlled area. It was quite surprising to see that Hospitals have gone that far. With curiosity in mind, the writer decided to do a study on the Biometric System available in the country and was fortunate enough to get hold of one of the Young CEO of a company known to be the Pioneer in introducing Commercially used Biometric System in Thailand .

provide consultancy on the Security requirement which covers both Physical and Data by brining in the latest Hi-Technology available in the market at that time.

          The company became the Distributor of Fingerscan product from USA which was quite well accepted in the market irrespective of high price.

           With increase in the demand and problems from the overseas Principals, the company decided to venture into local manufacturing of Fingerscan by hiring a local R& D Team and Engineers to design and produce the local product which had double marketing advantage by giving assurance of the after sales service and availability of the spare parts to buyers.

           At present, the industry knows Bangkok Systems & Software Co.,Ltd. is known as one of the company providing complete Security Solution which includes FINGERSCAN,CARD BASED SUSTEM,I/P NETWORK CCTV CAMERAS which are quite well accepted by the High Profile organization such as : The Parliament’s Secretariat, Vimanmek Palace,M.I,S. Center of Government Saving Bank, C.P.Seven Eleven PCL. Panasonic Industries, Mahasarakam University , Suranaree University of Technology , University of North East, Kasetsart Universisty etc.

        Any factory having a staff of 500 and above started realizing that to buy Fingerscan is a long term investment which guarantee returns in various form. Executive of one of the factory confess that it hurts to pay to those worker who never came to the office but have a full time attendance which is difficult to dispute due to various reasons.

      He also said that on an average, each organization is loosing anything from 5 up to 15 % of their wages for non performing time either by Buddy Punching, Wrong Time Attendance or cheating on OT .This result in the company loosing over 100,000 Baht every month.

Hence, there is no doubt that Fingerscan is the only answer to the above problem. 

Kenny further said that his company has got the most complete Fingerscan system which is suitable for all sizes of organization especially those who want a quality product. The MINUTIAE, locally develop Fingerscan can fully protect the buddy punching and can also be used for Access Control in the Controlled area.

 The MINUTIAE is available in 3 models which are:

1. Premier : This is heavy duty model and mainly used by the factories having over 300 people. This model is also used for Access Control.
2. SME : This model has been designed specifically for small organization having 30-50 people working in a normal office environment.

           Kenny further said that his Fingerscan has been designed to enroll unlimited number of fingerprints but in a normal situation they recommend to enroll only 2 fingers just incase one of the hand is injured, then they can use the other finger to scan.

          On the market situation, Kenny said that there are 5 main  players in this field , of this only 2 are serious while the other 3 keeps on changing but he does not consider any one to be his competitor because quality of the product offered is totally different. Bangkok Systems & Software Co.,Ltd product is known to be more expensive than the other brand in the market, but when one look into the product’s reliability,quality and after sales service. It is worth the money they are spending because they guarantee the spare parts availability at all the time. Presently, the company’s marketing team is emphasizing on educating the prospect users on how to select the Fingerscan so that they are not ripped off by the short time players as at this moment only 5 % of the market is using Fingerscan. This is a major task for the marketing team to inform the buyers of the advantage they will get using the company’s product ( Such as in case of using our CCTV ) which is a long term investment that will help cutting the over head expenses in the time to come and at the same time providing a high level of security. At present , the company’s  main market is the local market and next year they will start looking into the overseas market for which the contacts are already made the viability is being studied.

           On the operation , though the company is not different from any family run business but it is being done systematically and can be an example of the IT oriented operation.

              All these technology provides convenient from the time they are installed but whether the full advantage is taken or no depends on the Management to select the most suitable equipments by giving more importance to the product quality, company’s reliability and after sales service rather than let the price factor decide the product to buy.

          For those who would like to know about the products or are interest in getting information can contact Bangkok Systems & Software Co.,Ltd. at Tel : 0 22540711-7   Or Fax: 0 2254 3111  or their website : www.bangkoksystem.com

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